September 2026

What is a skin tint? Everything you need to know about the second-skin glow

SOPHIA MAE’s Skin Tint brings a lightweight, second-skin approach to everyday makeup, with sheer, buildable coverage and a fresh, dewy finish. In this journal, we explore what makes a skin tint different, how to apply...

June 2026

Lip Balm, Lip Gloss or Lip Glaze

Discover the difference between a lip balm, gloss, and glaze, and learn how to layer these finishes. Find the perfect lip combination for deeply...

May 2026

The art of precision: all about the Liquid Eyeliner

SOPHIA MAE’s Liquid Eyeliner brings a modern, effortless take on a timeless classic, available in two richly pigmented shades designed for both subtle and...

April 2026

Shine and Shade: the story behind the Shadow Shimmer Eyeshadow Palette

The eyeshadow palette by SOPHIA MAE is a versatile year-round eyeshadow palette featuring four shades for effortless looks.

April 2026

Beauty on the go: travel-size essentials for every moment

Compact beauty essentials and perfume minis designed for touch-ups wherever you go. From tanning and haircare to fragrance, each carry-on-approved size keeps you ready...