HOW SOPHIA MAE STARTED

In January 2022, Monica Geuze launched SOPHIA MAE, a lifestyle and beauty brand centered around self-love, luxury, and daily self-care moments. What started as a personal desire for products that blend care with indulgence grew into a brand that brings luxury and calm to everyday life.

But how did SOPHIA MAE come to be? And what journey led to its creation? This is the story behind SOPHIA MAE.

THE BEGINNING OF SOPHIA MAE

During a walk in the woods with Stanley Bish (co-founder of SOPHIA MAE and manager of Monica Geuze), right in the middle of the pandemic, the idea for SOPHIA MAE was born. As an entrepreneur, Monica is constantly working on new projects. It was a natural step for her to create something she felt truly passionate about: a brand that aligns with her interests and values.

This is how SOPHIA MAE was born: a brand dedicated to self-love and care for everyone, offering lifestyle and self-care products that Monica herself uses daily. From the viral Facial Tanning Mist and luxurious bronzer to scented candles, personal care items, and a journal for capturing your thoughts — the brand is all about creating meaningful and enjoyable moments for yourself.

@sophiamae_nl A day in the life with @Aprils — spot our SOPHIA MAE products throughout her day. #sophiamae #dayinthelife #grwm ♬ origineel geluid - SOPHIA MAE

THE NAME OF THE BRAND

When choosing a name for her brand, Monica wanted something personal and timeless. It wasn’t an easy decision, as the brand felt like her second baby from the very beginning. Eventually, she landed on SOPHIA MAE, a name she had once listed among her favorite baby names. When she realized the name was still completely unused—no one had claimed it as a brand or domain—it felt like a sign. This was meant to be.

TWO YEARS OF BUILDING THE BRAND

The idea for SOPHIA MAE originally began with Goddess Glow—a rich body oil designed to give a seductive shimmer. At the time, they hadn’t anticipated how long the development process would take, and in hindsight, they had underestimated the complexity involved.

Creating the brand was no easy task and began two years before SOPHIA MAE officially launched. Every detail, from scent selections to packaging designs, was chosen with care and attention.

The team aimed to create lifestyle products that were not only beautiful but also truly valuable. Whether it was crafting the perfect scent for a candle or developing the iconic Majestic Mist, SOPHIA MAE was designed to embody quality, tranquility, and self-love.

THE LAUNCH

After two years of hard work, SOPHIA MAE officially launched in January 2022. The products quickly found their way to customers who shared a desire for luxurious self-care products.

From the start, SOPHIA MAE has symbolized personal care and celebrating small moments in life. With stylish, meaningful, and high-quality lifestyle products, SOPHIA MAE helps you enjoy yourself and the world around you more mindfully.

@sophiamae_nl Which SOPHIA MAE essential lives on your shelf? #sophiamae #essentials #bathroom #beauty ♬ origineel geluid - SOPHIA MAE

A FULL COLLECTION

Over the years, the SOPHIA MAE collection has grown significantly. Divided into various categories, the brand now offers makeup, delightful home fragrances, personal care products, hair care items, lifestyle products, and eau de parfums. All products are designed to help you relax, care for yourself, and enjoy life. The collection keeps expanding — from more beauty products to new lifestyle additions. Stay tuned.

SOPHIA MAE IN STORES

Curious to experience SOPHIA MAE yourself? Find a complete overview of our retail partners here.