About

SOPHIA MAE began with something personal. Founder Monica Geuze wanted products she would reach for every day. But better, more beautiful, and more considered. Products that felt as good as they looked, that belonged in a daily routine, and that she would genuinely choose for herself.

The name SOPHIA MAE comes from a list of baby names Monica had made before her daughter was born. It became the name of the brand instead, with the S and the M also standing for Stanley and Monica, the two founders who built it together.

What started as a personal search quickly grew into something larger: a modern beauty and lifestyle brand shaped by the moments people return to every day. The products they reach for. The details they want around them. The things that quietly influence how a day feels.

SOPHIA MAE campaign for hair rollers with founder Monica Geuze.

Our products

SOPHIA MAE creates beauty and lifestyle products designed for daily use and lasting appeal. Hair, perfume, tanning, makeup, skincare, home fragrance, lifestyle, and curated gift sets, categories that together form one consistent world.

Every product is developed with the same attention to detail, sensoriality, and appearance. How it feels in the hand. How it lives in a space. How it wears on the skin. And how naturally it becomes part of your day.

Our collection is not shaped by trends, but by routines. Products are made to be returned to. We do not build our assortment around seasonal collections or limited editions.

All SOPHIA MAE formulations are produced in Europe. The quality is niche-level and the feel is high-end.

Indulge in our collection

“Our products are here not just to make you feel beautiful, but to support moments in which you slow down and choose something for yourself. Because it is often the smallest things that shape how we feel most.”

Monica Geuze

Founder

Our products are deliberately made to be accessible for everyday use, while offering that little extra touch that makes you want to reach for them again and again.

Built on community, driven by connection

Connection has always been at the heart of our brand. Not only through our products, but through a shared appreciation for refinement, atmosphere, and the beauty found in everyday details.

Through The Muse Club, our community is invited a little closer, with early access to new releases, Loyalty Points, exclusive events, and access to The Archive. This is our way of showing appreciation to the people who choose SOPHIA MAE.

Each month, we celebrate Members of our community who share SOPHIA MAE on social media by selecting a number of customers to receive a curated product package. It is a simple, personal way of recognising the people who naturally bring the brand into their everyday lives, while celebrating the community that continues to grow around it.

JOIN THE CLUB

Our Boutique

Our Boutique in Amsterdam is where the brand comes to life. A space to see, smell and experience the full collection, receive personal advice and discover your favorites, all within an environment designed with attention to every detail.

In addition to our Boutique and official webshop, SOPHIA MAE is available at approximately 50 carefully selected retail locations across the Netherlands, Belgium and Ibiza. Each location is chosen for its brand fit, store environment and shared standards.

SOPHIA MAE is also expanding into hotels and restaurants, bringing the brand into premium environments where daily routines naturally unfold.

Find your nearest SOPHIA MAE location and experience the essence of SOPHIA MAE, wherever you are.

OUR BOUTIQUE