Define and shape: everything about the Lip Liner

With the introduction of the Lip Liner, SOPHIA MAE continues to expand its makeup collection. A thoughtful addition created for everyday use and a variety of looks, with a clear focus on shape and definition.

“As we began focusing more on developing makeup, it quickly became clear that a lip liner had to be part of the collection. It’s a product you reach for constantly and can use in multiple ways.” – Rosalie van Pinxteren, product development manager at SOPHIA MAE.

FOR PERFECTLY DEFINED LIPS

The Lip Liner is designed to enhance the natural shape of your lips while offering full control over definition and contour. Not only does it keep lipstick or lip gloss beautifully in place, but it also subtly sculpts and refines the lip line. Whether you prefer a soft, natural outline or gentle overlining for a fuller-looking effect, the Lip Liner adapts effortlessly to your desired finish and style.

FOUR SHADES

The Lip Liner comes in four thoughtfully curated shades designed to suit a range of undertones: Frosted Pink, Cool Taupe, Warm Spice and Deep Espresso. Each variant is richly pigmented and developed with attention to color balance and undertone harmony.

The way each shade appears can vary depending on your natural lip color and the products you pair it with. This results in a distinctive finish for every tone, from soft and natural to more defined and expressive.

THE SEARCH FOR THE PERFECT FORMULA

During the development process, multiple formulas were tested. The challenge was finding the right balance. The Lip Liner needed to deliver precise definition while still feeling comfortable on the lips. This meant creating a formula that nourishes without drying and still allows for sharp, clean lines without feathering. After extensive testing, the desired result was achieved.

In addition to finding the ultimate balance between precision and comfort, the Lip Liner also stands out in performance and ease of use:

• Soft gliding texture for smooth application without a dragging feel.
  
  
• Richly pigmented for an intense color and a clean result.
• Waterproof, transferproof and smudgeproof, keeping the line intact.
• Long-lasting performance up to 8 hours, without fading or feathering.
• Twist-up design with built-in sharpener for a sharp tip, anytime and anywhere.

“It took time to find that sweet spot, but in the end we achieved the right formula. The Lip Liner stays exactly as we envisioned and feels comfortable on the lips.” – Rosalie van Pinxteren, product development manager at SOPHIA MAE

FROM CONCEPT TO CREATION

The Lip Liner was developed in collaboration with a German supplier, allowing for fast communication and close guidance throughout the process. We were in search of the right texture and the ideal balance between comfort, precision and longevity.

Even a specially color-matched version proved too creamy and did not meet our desired performance standards. Only after several testing phases was the perfect middle ground found. A soft, nourishing formula that applies comfortably and delivers a beautiful, natural and long-lasting result. Developed through a thoughtful process shaped by a focus on quality and refinement.

MORE THAN AN OUTLINE

The Lip Liner is created as the foundation for a range of looks. Define for added precision or softly overline for the appearance of fuller lips. Apply it as a base across the entire lip or pair it with a plumping lip gloss or lipstick for extra dimension. The way you wear it shapes the result, from soft and natural to clean and defined.

A MODERN ESSENTIAL FOR YOUR LIPS

The Lip Liner is a considered addition to SOPHIA MAE’s makeup collection. Developed with a focus on effortless application, ultimate precision and a luxurious finish. Perfectly aligned with modern looks. Refined in shape, flexible in use and designed with attention to detail. An essential that effortlessly defines, enhances and accentuates your lips.