Privacy policy
Privacy and Cookie Statement SOPHIA MAE
This privacy and cookie statement was last updated on 8 January 2026.
SOPHIA MAE B.V. (hereinafter: SOPHIA MAE) operates a webshop (www.sophia-mae.com). In the context of the services we provide, we process personal data. In this privacy and cookie statement, you can read which personal data we process and for what purposes.
OUR PRIVACY AND COOKIE STATEMENT IN SHORT
Your privacy is of great importance to us. We therefore comply with the General Data Protection Regulation (GDPR). This means that we:
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Clearly define our purposes before processing your personal data, through this privacy and cookie statement.
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Store as little personal data as possible and only data that is necessary for our purposes.
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Explicitly request your consent for the processing of your personal data where consent is required.
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Take appropriate security measures to protect your personal data and impose these obligations on parties that process personal data on our behalf.
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Respect your rights, such as the right of access, correction, or deletion of your personal data processed by us.
FOR WHICH PURPOSES DO WE USE YOUR PERSONAL DATA?
We obtain various personal data from you. For each purpose, we specify which personal data we collect, for what purpose we process it, and how long it is retained. If you have any questions or would like to know exactly what data we store about you, please contact us. Our contact details can be found at the bottom of this privacy and cookie statement.
CONTACT AND COMPLAINT HANDLING
When you send us an email, complete the contact form on the webshop, use our chatbot, or contact us in any other way, you respond to our offer to communicate with us (legitimate interest and/or performance of an agreement).
For this purpose, we process the following personal data:
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Name
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Business information (if you contact us in a professional capacity)
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Contact details (email address and phone number)
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Social media account
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Any information you voluntarily provide as part of a message or via our chatbot
We store these contact moments together with the personal data you provide for the purpose of handling your inquiry and any potential complaint. We retain this information for as long as necessary for the contact or up to a maximum of 2 years after our last contact, to ensure your inquiry or complaint has been properly handled.
ACCOUNT (BECOMING A MEMBER) AND ORDER PROCESS
You can create an account on our webshop and become a Member of The Muse Club. Through your account, you can place orders. It is also possible to place orders without creating an account. When you place an order, you provide certain personal data. We need this data to properly process your order (performance of the agreement).
For this purpose, we process the following personal data:
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Account details
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Name
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Address details (street, postal code, city)
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Contact details (email address and phone number)
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Payment details
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IP address
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Other information relevant to the agreement
We retain this data for up to 2 years after your last login to your account or 2 years after your most recent order. Certain data is retained longer if we are legally required to do so, for example due to the statutory tax retention period of 7 years.
VISUAL MATERIAL
Visual material is displayed on our webshop. This material may be produced by us or by our business partners. We do this based on your consent.
For this purpose, we process the following personal data:
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Name
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Contact details (email address and phone number)
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Visual material
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Any information you disclose about yourself in visual material (videos)
We retain this information until you withdraw your consent. You may withdraw your consent at any time by contacting us.
NEWSLETTERS
Via our webshop, you can subscribe to the SOPHIA MAE newsletter (consent). We send a weekly newsletter by email containing new product launches, promotions, organizational updates, and information regarding The Muse Club. Based on your account data, we may also send personalized messages if you wish.
For this purpose, we process your email address.
We retain your email address until you unsubscribe from the newsletter. You can unsubscribe at any time via the link at the bottom of the newsletter.
SERVICES FOR SUPPLIERS
We purchase our products from various suppliers. In this context, we require certain (personal) data to process orders (performance of the agreement or legitimate interest).
For this purpose, we process the following personal data:
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Company name
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Business address
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Contact person’s name
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Contact details (email address and phone number)
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Financial data
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Any other information you share with us
We retain this data for the duration of the agreed contractual relationship. Certain data is retained longer if legally required, such as under the statutory tax retention period of 7 years.
BECOMING A RETAILER
If you are interested in selling our products in the near future, you can contact us via the contact form (performance of the agreement).
For this purpose, we process the following personal data:
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Company name
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Business address
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Contact person’s name
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Contact details (email address and phone number)
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Any other information you share with us
We retain this data for the duration of the agreed contractual relationship, or longer if required by law (for example, the 7-year tax retention obligation).
RECAPTCHA
We use reCAPTCHA to prevent misuse of our consent forms. By indicating that you are not a robot, the following is checked:
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How quickly the form is completed
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Mouse movements during completion
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The IP address of the person completing the form
We process this data based on our legitimate interest in protecting our website, systems, and data. The data is analyzed by Google LLC. Google determines whether the user is a legitimate visitor or a bot. For more information, please refer to Google’s privacy policy.
WORKING AT SOPHIA MAE
If you apply for one of our vacancies or submit an open application, we process your personal data to handle your application and to prepare for a possible employment agreement.
For this purpose, we process the following personal data:
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Name
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Address details
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Contact details
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Curriculum vitae
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Cover letter
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Profile photo
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Salary indication
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References
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Any other information you include with your application
We retain application data for up to 6 weeks after the position has been filled. With your consent, we may retain the data for up to one additional year. If you are hired, your application data will be included in your personnel file.
WHEN DO WE SHARE YOUR PERSONAL DATA WITH THIRD PARTIES?
SOPHIA MAE only shares your data with third parties where permitted by law, for example when:
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We engage third parties to process data on our behalf
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We have a legal basis to do so
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We are legally obliged to do so
These parties include:
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IT suppliers and service providers (EEA/USA)
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Payment service providers and collection agencies (EEA)
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Postal and distribution companies (EEA)
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Marketing agencies (EEA)
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Advertising platforms (Google Ads, Meta Ads, TikTok Ads, Pinterest Ads) (EEA/USA)
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Partners (EEA)
INTERNATIONAL TRANSFER OF PERSONAL DATA
Some of our suppliers are located outside the European Economic Area (EEA). When transferring personal data outside the EEA, we implement appropriate safeguards, including adequacy decisions or Standard Contractual Clauses (SCCs).
SOCIAL MEDIA BUTTONS
Our webshop uses social media buttons that redirect you to the respective platforms. Please refer to their privacy policies:
COOKIES
We use functional, analytical, and marketing cookies. Functional cookies do not require consent. Analytical and marketing cookies may require consent and are explained in our cookie banner.
Types of Cookies we use
We use the following types of cookies:
Functional Cookies
These cookies ensure that the website functions properly. For example, they enable:
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Remembering your login details
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Saving your language preferences
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Keeping track of products in your shopping cart
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Displaying the website optimally on your screen
No consent is required for these cookies.
Analytical Cookies
Based on the information collected through these cookies, we are able to make our website more user-friendly. These cookies provide insight into how visitors use our website, such as:
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The number of visitors
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The most visited pages
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The average duration of visits
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The devices and browsers used
This information helps us improve our website. We use these cookies in a privacy-friendly manner and they have limited impact on your privacy. To the extent that these cookies process personal data, we request your consent.
Marketing Cookies
These cookies make it possible to show you personalized advertisements through our advertising partners.
These cookies may collect, among other things, the following data:
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Name
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Login information
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Display preferences
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IP address
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Cookie ID
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Website and click behavior
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Referrer URL
Your consent is required for these cookies. When you visit our website for the first time, a cookie banner is displayed in which we request your consent for placing marketing cookies and, in some cases, certain analytical cookies.
You may continue to use our website without giving consent; in that case, only functional cookies will be placed. You may withdraw your consent at any time. For more information about exercising your privacy rights, please refer to the section “What privacy rights do you have?”.
Enabling and Disabling Cookies
You can configure your web browser to accept cookies only if you give your consent. For more information, please refer to your browser’s manual. Please note that many websites may not function optimally if cookies are disabled.
When we use advertising services such as Google Ads, these parties may use cookies or similar technologies (such as device identifiers) to personalize advertisements and measure performance. Visitors can opt out of personalized advertising in the following ways:
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Via Google Ads Settings: https://www.google.com/settings/ads
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Via the Network Advertising Initiative opt-out page: https://www.networkadvertising.org/choices/
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On mobile devices: through the advertising settings of the device (such as turning off ad personalization or limiting ad tracking)
After opting out, advertisements will remain visible but will no longer be personalized.
Deleting Cookies
Most cookies have an expiration date. If an expiration date is set, the cookie will be automatically deleted once that date has passed. You can also choose to manually delete cookies before the expiration date. Please refer to your browser’s manual for instructions.
Below you will find links per browser to the provider’s website, where step-by-step instructions are provided on how to block or delete cookies:
YOUR PRIVACY RIGHTS
You have the right to access, correct, delete, restrict, object to processing, withdraw consent, and request data portability. Requests can be submitted via cs@sophia-mae.com. We will respond within 30 days.
CHANGES TO THIS STATEMENT
We may update this privacy and cookie statement. Please review the date at the top regularly.
QUESTIONS OR COMPLAINTS
For questions or complaints, contact cs@sophia-mae.com. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
CONTACT DETAILS
SOPHIA MAE B.V.
Amsterdamsestraatweg 29B
1411 AW Naarden
The Netherlands
Email: cs@sophia-mae.com
Chamber of Commerce: 80484018